Mis-Selling Claim Solicitors

You were told what the product would do — and it did not do it. Or you were sold something entirely unsuitable for your needs. Either way, mis-selling has a remedy.

Mis-selling arises when a consumer is sold a product or financial service on the basis of false, misleading, or incomplete information — or where the product was unsuitable for the consumer's needs and the seller knew or should have known this. PPI, investment products, endowment mortgages, insurance policies, and structured products have all been the subject of widespread mis-selling. A solicitor will assess the specific advice given, what should have been said, and what compensation you are entitled to recover.

Financial product mis-selling PPI & insurance mis-selling Investment & pension mis-selling Free initial consultation

Types of Mis-Selling Claim

Mis-selling — what the law requires and how the claim is established.

Mis-selling claims require evidence of what was said, what was omitted, and what the consumer's needs were. A solicitor will identify the advice given, the standard that should have been met, and the loss caused by the shortfall.

✓

Financial product mis-selling — FCA regulatory framework

FCA-authorised firms must ensure that advice is suitable for the customer — based on the customer's financial circumstances, needs, and objectives. Where advice was given without adequate information-gathering, the product recommended did not match the customer's risk profile, or the risks were not adequately explained — the advice falls below the required standard and gives rise to a compensation claim. The Financial Ombudsman Service handles complaints against FCA-authorised firms up to £430,000; larger claims can be pursued in court. A solicitor will assess the advice against the FCA standard and advise on the appropriate route.

✓

PPI mis-selling

Payment Protection Insurance was widely mis-sold alongside credit products — on the basis that it was compulsory, without checking eligibility (many customers were excluded from claiming due to employment status or pre-existing conditions), and without the customer being told the cost. The FCA deadline for PPI complaints was August 2019 — claims made after that date are generally time-barred. However, claims where there was secret commission (a "plevin" claim) — where the lender retained a commission from the PPI premium that was not disclosed — may still be available in some circumstances. A solicitor will assess whether any viable PPI route remains open.

✓

Investment and pension mis-selling

High-risk investments — structured products, SIPP investments in unregulated schemes, mini-bonds, and peer-to-peer lending — have been mis-sold to retail investors who were unsuitable for them. Pension transfer advice that moved a consumer from a defined benefit scheme into a riskier product is another common form of mis-selling. A solicitor will identify the specific regulatory breach — failure to assess risk appetite, failure to explain the investment terms, or failure to understand the nature of the investment — and quantify the loss against what the investment would have been worth in a suitable product.

✓

Endowment mortgage mis-selling

Endowment mortgages — where the mortgage is interest-only and the capital is expected to be repaid by an endowment policy — were widely mis-sold on the basis of projections that were not achievable, without adequate explanation of the risk that the endowment would not produce enough to repay the mortgage. Many policyholders have received complaint payouts from the insurer; others whose policies underperformed but who did not complain in time may still have routes available through the Financial Ombudsman or litigation if the complaint was not time-barred.

✓

Insurance mis-selling

Insurance — home, vehicle, travel, pet — can be mis-sold where the policy was described as covering something it did not cover, where exclusions were not adequately explained, or where the consumer was unsuitable for the product. Where a consumer makes a claim under the policy and is refused on the basis of an exclusion that was not drawn to their attention, the insurer's conduct may constitute mis-selling. A solicitor will review the policy terms, what was said at the point of sale, and advise on whether the insurer's refusal to pay the claim is contestable on mis-selling grounds.

✓

Consumer goods and service mis-selling

Mis-selling of non-financial products — a kitchen sold as solid wood that was MDF, a boiler installed as the model specified that was a different and cheaper model, a course sold as CPD-accredited that was not — is actionable under the Misrepresentation Act 1967 and the Consumer Protection from Unfair Trading Regulations 2008. A solicitor will identify the false statement, establish that it induced the consumer to enter the contract, and pursue rescission or damages for the loss caused by the misrepresentation.

How It Works

A mis-selling claim succeeds on the gap between what you were told and what should have been said — and what that gap has cost you.

A solicitor will review the advice received, identify what the regulatory or contractual standard required, and quantify the loss — pursuing the claim through the Financial Ombudsman, the firm's own complaints process, or the courts.

Submit Your Request
1

Describe what you were sold and what you were told

Tell us the product, when it was sold, what was said, and how you discovered the mis-selling.

2

Solicitor assesses the claim

A mis-selling specialist reviews the advice against the required standard and assesses the loss and the appropriate remedy.

3

Free initial consultation

You receive an honest assessment of the mis-selling claim and the realistic compensation available — at no cost.

Free Initial Consultation

If the advice you received would not have been given by a competent adviser who understood your needs — it was mis-selling. The law entitles you to be put back where you would have been.

Get specialist mis-selling advice — and find out whether you are entitled to compensation and how much.

Assess My Mis-Selling Claim

Common Questions

Mis-selling claims — what people ask us.

I signed a document saying I understood the risks. Does that defeat my claim?

Not necessarily. In regulated financial advice, the adviser has a duty to ensure advice is suitable regardless of what the customer signs. A risk warning document that was not explained, that the customer did not read, or that was presented as a formality does not discharge the adviser's duty to give suitable advice. The question is whether the advice process as a whole met the regulatory standard — and a signed disclaimer does not make unsuitable advice suitable. A solicitor will assess the full advice file and advise on whether the risk disclosure was adequate.

The investment has lost money but I am not sure if it was mis-sold. How do I know?

An investment that loses money is not automatically mis-sold — suitable investments can perform badly, and markets decline. Mis-selling occurs where the product was not suitable for the customer's risk tolerance, investment horizon, or financial needs — regardless of performance. Key indicators include: you were told the investment was low risk when it was not; you were not asked about your risk tolerance; the product structure or charges were not explained; the investment was in an unregulated or illiquid asset that was inappropriate for a retail investor. A solicitor will review the advice file and assess whether the suitability standard was met.

How much compensation can I recover for mis-selling?

The principle is to put you in the position you would have been in had the mis-selling not occurred. For investment mis-selling, this means the difference between what the investment is worth and what a suitable investment would have been worth — including interest. For insurance mis-selling where a claim was refused on an undisclosed exclusion, compensation includes the insured amount. For PPI, compensation is the premium paid plus interest. A solicitor will calculate the loss on the correct basis and ensure the claim is fully valued.

Can I make a claim if the firm has gone out of business?

Yes — the Financial Services Compensation Scheme (FSCS) compensates customers of failed FCA-authorised firms where the firm is in default (cannot pay). FSCS compensation limits apply: £85,000 per person for deposits; £85,000 for investment claims; £2.5 million for some categories of claim. The FSCS application process is managed online. A solicitor will advise on whether the FSCS covers your claim, the applicable limit, and how to submit the claim in the most complete form.

How long do I have to bring a mis-selling claim?

For FCA-regulated products, the Financial Ombudsman Service requires a complaint to be made within 6 years of the mis-selling, or 3 years from the date you knew (or should have known) about the problem — whichever is later. For court claims, the Limitation Act 1980 provides a 6-year period from the date of the cause of action. The Financial Ombudsman's time limits are strictly applied. A solicitor will confirm the applicable deadline and ensure the complaint or claim is submitted in time.

Related Consumer Law Topics

View all →

Latest Articles

Quick Links